Sunday, February 15, 2009

Café Press: User Generated Commerce


Ever have a great idea for a t-shirt? My boyfriend claims he came up with “save the boobies” as a breast cancer awareness slogan long before he saw the now- famous bumper sticker “save the ta tas.”

The problem is, it costs a lot in overhead and then marketing in order to sell your witty ideas, right? Café Press is all about turning your t-shirt, bumper sticker, poster, calendar, CD, book making skills into quick cash. Just like everything else in the Web 2.0 world, it is free free free!

Check out their “Start Selling” blurb:

“You can sell
Merchandise you design including t-shirts, posters, mugs, bumper stickers and much more.
Books printed on-demand. Learn more
Audio and Data CDs. Learn more


What CafePress.com does
Gives you a FREE online shop to promote your products
Produces each item when ordered using our unique print-on-demand technology
Handles all payment transactions including major credit cards
Ships your products worldwide
Manages all returns/exchanges
Offers customer service via toll-free phone and email
Sends you a monthly check for your earnings on sales!”

How can this possibly work? When a customer orders a book, greeting card, or other printable object, Café Press grabs the item and ink, prints it up, and sends it off. The customer pays for the item, and Café Press splits that loot up – you get paid for your creativity, they get paid for stuff and shipping.

Next time that funny phrase comes to mind, don’t “Tweet” it – instead, head over to Café Press, and let your quick wits make you cash!

I perused their product line, and was pretty impressed with the variety of wall calendars with lovely photos and drawings.

My favorite product is the CD of “favorite campfire songs” for sale for $6.00. Wait – did my grandma put that up here?
My favorite story was about the woman who uses her proceeds from Café Press to walk in the Susan G. Komen Breast Cancer walk every year.

1 comment:

  1. Now that is very interesting. I've been wanting to print up shirts with this cool phrase, and now I have an cheap method to do just that.

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