Friday, April 24, 2009

BIGstage

Yep - that's me as ghost lady



And now, here’s the moment you’ve all been waiting for…

Yes, this is my silver screen debut.. ok, it’s a remake.. I mean.. well, I was basically photo-shopped in.. but it’s cool, right?

Welcome to BIGstage – this company creates an avatar from your picture (Much quicker than setting up Second Life), then puts your face in the movies! Ok, a snippet of the movies, or maybe a video-greeting card (VidiGreet).

The promise is that you might just become famous – if your video is spread virally by all of your friends and theirs. The cost, of course, is FREE.

I think the coolest part is what’s in it for BIGstage! Finally, an internet company has figured out that using Web 2.0 technology to help us interact online with the project will appeal to us MUCH better than a bunch of banner ads. Also, by putting our face in these videos and sharing them with our friends, our friends have a trusted representative pitching products to them. This is what it’s all about.

As far as I could tell, they didn’t have much to advertise yet (C’mon ad groups, there’s a GOLD MINE here). I surmised all of this from their Overview page (more here http://bigstage.com/CMS/company). I couldn’t have said it better myself:

Consumers Enjoy Brand Engagement That Includes Them
Big Stage Entertainment makes advertising and promotional marketing truly personal by offering a brand experience that is as unique and memorable as each individual. Using Big Stage Entertainment’s BackStage™ application and array of integration solutions, clients and partners can create innovative interactive experiences that allow consumers to create @ctors and engage with brands by inserting their @ctors into branded content on the Web, in video games, on mobile devices and out-of-home video via kiosks and connected screens. The company’s integration solutions include an expanding array of free and priced technical resources, including APIs, widgets, design references and instruction sets that power @ctor portability into a diverse and expanding range of digital media environments.
Once consumers place themselves into content offered by a brand, that experience can be shared with friends and family through pass-along links to email, blogs, messaging and social media networks, offering a simple yet powerful way to build emotionally-driven brand relationships, as well as drive both trial and loyalty with consumers.

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