Friday, March 6, 2009

Citi Got Scammed!




http://www.businessinsider.com/citigroup-caught-up-in-nigerian-email-scam-2009-2

One of the topics we have discussed in class a few times is Nigerian Email Scams. We’ve all seen them, and none of us were duped. Citibank was, though!

A Nigerian living in Singapore and his posse convinced Citibank to wire $27 million to his accounts! The money came from the Ethiopian Central Bank. The scammers did a bit more than send a too-good-to-be-true email. They found out bank officials’ names and sent authentic-looking documents to Citibank. They even managed to “pose as bank officials” to get the transactions approved.

Unfortunately for the crooks, major wire transfers from government central banks are a bit more difficult to handle than Grandma’s $15K check. The bandits’ banks weren’t able to process the transactions, so their banks contacted the Ethiopian Central Bank. When the Central Bank didn’t recognize the transactions, the scam was exposed.

In this case, jail time is likely. Individuals are usually not so lucky. In fact, under certain dollar thresholds, some identity theft is not even investigated. This is frustrating, because the thieves know how to work the system, so they just steal more and more account numbers, spending whatever they want, with little concern for recourse.

In many cases, credit cards (or accounts) are stolen, and the credit card companies insure these, so customers usually get their money back pretty quickly. Unfortunately, when the funds are tied to a bank account, even if it is insured, the wait to receive a refund can be about a week. This happened to a friend of mine who is a teacher and doesn’t have credit cards. The theft prevented her from paying bills and even buying groceries.

The funny thing about Citibank being the target is that Citi is known for being a very paranoid bank. Every time I use my credit card someplace new, or to buy something I haven’t purchased before, I get a phone call to make sure I really made that purchase. Citi did this on their own behalf as well. They called bank officals for each of the accounts these funds were transferred to. Unfortunately, their security policy got caught in a feedback loop – they called the fake bank officials whose names and numbers were included in the fraudulent request for the wire transfer!

This hits home with me because I just got a letter from my bank that my debit card information was compromised – between May and November 2008! After scanning all of my major purchases between those dates to make sure my account wasn’t breached, I called the 800-number to activate the card. There was no bank identification, just a message asking for my card number and SSN. Nuh-uh! I called the bank directly instead.
Stay safe.

Wednesday, March 4, 2009

Legg Mason Presentations

Gretchen – LOVE the SUIT!
Freaked me out with stories about how easy it is to track someone down, mostly with information available online and with a touch of privy that comes with being a lawyer. Yikes!

I’ve been on the “open” band wagon for a long time, and even I am starting to feel a bit heeby-jeeby about the conglomerate effect of all of these little bits of info.

Luckily, I haven’t had to use these skills at work or personally – my stalker days are behind me.

Rob – Freaked me out with the “special” flash drive. Also with pointing out that there are websites (legal?) where anyone can sign up (for $) to crack Microsoft passwords. Not sure how this is legal. However, I think of a locksmith in the physical world, whose tools are a few little metal rods and the know-how to use them like knitting needles to pop a lock open. I guess it’s the same.

If someone were to point out all of the easily exploitable areas in my home (locked and unlocked), I would say that I already know the risks and am willing to accept them. Maybe this is harder to fathom on the computer because I am less aware of what is exploitable (unlike an open lock on a door).

I have already discussed the security breaches that may occur when unknown drives are used in a computer. We already knew that this was a bad idea, but we didn’t understand why, so Rob’s speech was helpful in driving this point home.

If the point of these presentations was to scare us a little, it worked!

On the other hand,
Rob and Gretchen – It was neat to hear the career paths that both of these presenters took. Something our prof and presenters have in common is that they didn’t know they would be Web 2.0 professionals until they wound up there. Hearing these stories makes the prospect of working in that space seem more attainable.

Something I really enjoyed, because it was a casual presentation among friends, was hearing more of the “people” aspect of these jobs. It made these positions less mystifying to hear the interactions that take place within and among the various departments.
Everyone I have met from Legg Mason is impressive – smart, passionate about their work, and team oriented.

Friday, February 20, 2009

Who is smarter about geography – Google Earth or Wikipedia?


My BF and I have been putting together this spherical puzzle of the earth (it’s awesome – snort!) http://www.megabrands.com/esphera/index.html

Truth be told, I’m not really a puzzle person. Those kitties and waterscapes that are usually the subjects of puzzle prints are (yawn!) not quite engaging enough. This was different because I wanted to learn more geography (I think I was absent that day), so we started in.

At first, it was pretty easy. We pieced together the big continental blocks with telltale coloring. Africa was first, naturally. We had a setback when the curved pieces wouldn’t stay in place, but quickly resolved it by binding them together with clear nail polish. South America and Australia followed, then North America, Europe/Asia, and finally Antarctica.

Then, we started learning. We pulled up Google Earth and had a lot of fun watching the globe spin around in realistic satellite imagery, pointing us to our next jigsaw need. The Caspian Sea, Bulgaria, and Suriname all found their spots in the world.

Shortly, we were left with many, many (many many many) blue pieces and huge gaps in the globe. It’s true – the earth is mostly water. Luckily, there are multitudes of tiny islands dotting the seas, which helped guide us.

Not so lucky, Google Earth stopped being so useful. It didn’t have a clue about where we should snap in the piece that said Nuku Hiva. It didn’t even know the very western-sounding Johnston Islands!

Where to next? Wikipedia! Sure enough, listed by some caring soul was the location of Nuku Hiva, along with history, demographic information, and geography. How could Google forget this very important island? Herman Melville wrote a book based on his experiences there! http://en.wikipedia.org/wiki/Nuku_Hiva

Does this mean Google is really just a stuffed shirt company, focused on the masses and totally unconcerned about our island neighbors? Probably not. What it really means is that the understanding of all of us individually really is so much more powerful than even the greatest goliath company filled with the smartest people. We really matter.

Nuku Hivaites, thanks for helping us finish this puzzle.I’m totally getting the fishbowl next.

Thursday, February 19, 2009

My Hometown - 2.0


I guess it shouldn’t surprise me to find blog sites focused on my new hometown of Laurel, Maryland. One of them is a blog by the City of Laurel, and another is set up as a local online newspaper, but interested citizens set up the other three. This surprised me – why do people care so much about reiterating the local news?

I liked it, though! It made me feel some kind of community spirit that I haven’t had since I was a kid. We used to have block parties, where somebody would set up some fold-out tables in the middle of the sidewalk, and all of the neighbors would bring a pot-luck dish. The kids would play hide-and-seek endlessly, and the adults would sip beers and chat late into the evening. We knew every family in the neighborhood, and people would really go over to their neighbor’s houses to borrow a cup of sugar (ok, it was in Hawaii, so it was normally a cup of mayonnaise).

These blogs are filled with hope in addition to information. The blog Laurel 2020 is focused on plans for future development, and hot-button issues, like the future of slots. The author set up a google map to show future locations planned apartment communities, the planned Konterra Town Center, and the Laurel Commons (which will replace the Laurel Mall). Other blogs are Laurel Connections and South Laurel News.

Do these blogs just replace a local newspaper? I have to admit, I much prefer a quick update in my RSS reader to picking up the weekly (usually soggy) papers thrown on my driveway. I usually deposit them directly in the recycle bin. However, it offers more than those papers, because the opinions are better rounded. Not only do the authors read several local papers, they personally attend council meetings and experience life in this city. The commenters also add flavor, sometimes with insight and other times with sheer frustration.

This feeling was resurrected in me by those bloggers. I have felt more “at home” in Laurel than any of the other places I’ve lived as an adult, and now my sense of community spirit has been solidified by the obvious care that these bloggers have for our home town.
Pot luck anyone?

Sunday, February 15, 2009

Café Press: User Generated Commerce


Ever have a great idea for a t-shirt? My boyfriend claims he came up with “save the boobies” as a breast cancer awareness slogan long before he saw the now- famous bumper sticker “save the ta tas.”

The problem is, it costs a lot in overhead and then marketing in order to sell your witty ideas, right? Café Press is all about turning your t-shirt, bumper sticker, poster, calendar, CD, book making skills into quick cash. Just like everything else in the Web 2.0 world, it is free free free!

Check out their “Start Selling” blurb:

“You can sell
Merchandise you design including t-shirts, posters, mugs, bumper stickers and much more.
Books printed on-demand. Learn more
Audio and Data CDs. Learn more


What CafePress.com does
Gives you a FREE online shop to promote your products
Produces each item when ordered using our unique print-on-demand technology
Handles all payment transactions including major credit cards
Ships your products worldwide
Manages all returns/exchanges
Offers customer service via toll-free phone and email
Sends you a monthly check for your earnings on sales!”

How can this possibly work? When a customer orders a book, greeting card, or other printable object, Café Press grabs the item and ink, prints it up, and sends it off. The customer pays for the item, and Café Press splits that loot up – you get paid for your creativity, they get paid for stuff and shipping.

Next time that funny phrase comes to mind, don’t “Tweet” it – instead, head over to Café Press, and let your quick wits make you cash!

I perused their product line, and was pretty impressed with the variety of wall calendars with lovely photos and drawings.

My favorite product is the CD of “favorite campfire songs” for sale for $6.00. Wait – did my grandma put that up here?
My favorite story was about the woman who uses her proceeds from Café Press to walk in the Susan G. Komen Breast Cancer walk every year.

Wednesday, February 11, 2009

GAS: Pay-Per-Click=Green Donations

Green Any Site – GAS – is a website that is using the power of Pay-Per-Click advertising to benefit the environment.

What a great idea – “recycle” some of those advertising dollars back to the environment! We are so bombarded online with annoying ads constantly reminding us to buy-buy-buy. The reason they are there is to fund the web site you are visiting. “Real Estate” – just posting the ad on the site – turns some revenue, but the big bucks are in click-through, and bigger bucks if you make a purchase as a result of a click-through.

This is due to sales affiliations. Online retailers will pay a percentage of the price of the item purchased using a click-through link. For instance, if I was enrolled in Amazon’s affiliate program, I could write this blog all about the greatest invention ever (sliced bread, right?) and provide a link to purchase it on Amazon. If you click the link and buy it immediately, I get a portion of that sale. I don’t get a portion of any of the other items you add to your cart.

GAS takes this concept a step further. They provide a little “bookmarklet.” Before adding anything to your “cart” when you shop online, click the GAS bookmarklet. This sends the notice that you clicked-through GAS to make that purchase. Keep clicking the bookmarklet as you add stuff to your cart, and when you make the purchase, a portion of the sale is paid to GAS. GAS then donates 100% of the profits to the organization that registered users have voted for. This month, that company is Conservation International.

How much money are we talking about? This varies with each online retailer’s affiliate program. For Amazon.com, see the Referral-Fee Rates below:


I see two big questions here – first, is this fair to the “little guys”? Shouldn’t advertising revenue go to the site that you actually linked-through to purchase? Second, is this fair to the “big guys”? Will the Amazon’s of the world shut down GAS as soon as it gets popular? It seems likely that they’ll notice the link added to every item in a person’s shopping cart pretty quickly.
I think I’ll “green” my purchases whenever I go directly to the shopping site (which is most of the time), but not when I legitimately click through from another site. I’ll use it as long as it’s around – probably not for long!

Monday, February 9, 2009

The Digital Age: Does Anyone Care About Privacy Anymore?


John Palfrey, author of "Born Digital" was interviewed about privacy concerns on “The Digital Age.” His research shows that the “Digital Natives” of the Millennial Generation are often not concerned about internet privacy – until it is too late.

He uses the analogy of getting a tattoo to describe the content that people put on the internet. Like a tattoo, people post content online in a moment when they have passion for it, without realizing that this is something they may not be able to get rid of later in life, even in they want to. Sort of a cyber-tattoo.

For instance, it is very simple for someone to take a picture with a Blackberry and instantly post the photo to their Facebook page. Once done, this picture may be picked up by any of their “friends” and posted elsewhere, perhaps distributed virally. One big difference, though, is that “friends” can’t force someone to get a real tattoo, but they can post content about someone else online, which may lead to a cyber-tattoo.

The reason this can happen so easily can be described with another analogy – it’s like people picking their noses in their cars. People perceive greater privacy online than they necessarily have. They perceive a certain level of privacy when posting online. They imagine an audience of a small group of friends. However, those friends have other friends, and friend-groups change and grow over time, so content becomes visible to more people than the user originally imagines.

It is not just young people who over-share online. The greatest risk-group are adults who use online dating sites. They share large amounts of very personal information about themselves on these sites.

On one side of the debate over online privacy are those who say – who cares? Maybe we just no longer prize privacy like we used to, and maybe it doesn’t really matter. Or, maybe it does matter and it is better to be more open and less private. Some who are anti-privacy regulations feel that sharing information fuels innovation.

However, others are very concerned about massive information sharing, and information storing. While they may be harmless in unconnected bits of data, many companies are now tying our information back together – linking our online and offline behaviors. When these bits are connected, they can show a large amount of information about us.

We know that companies want this information so that they can market to us well. However, other companies may use the information against us. For instance, insurance companies could raise our rates and credit companies could lower our scores based on assumptions made from our cyber-profiles. Check out this blog from choklatsoda - A New Type of Profiling

There is also the issue of true criminals. By allowing them to hold information about us, we are forced to “trust” these companies who are aggregating information about our lives. However, there are no regulations that they need to protect this information.

Who “owns” the information about us? Who should protect it?